Andrew Koszela Consulting is a digital marketing firm that combines strategy, creative design and technology to create exceptional websites.

Most folks think a company that produces websites dabbles a lot in technology. Yes, but that’s not nearly all we do. We solve complex business marketing problems, generate sales leads and tell unique stories – all using the power of the internet.  Our creative team does amazing work, but make no mistake, our work is not about the awards. It’s about getting tangible results for the clients we work with.

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The core of your Web marketing is your Web presence.  Often, this Web presence is your website. It provides the location for your site visitors to find you on the web.

Your business reputation is your total web presence, that’s more than just your website. In fact, online marketing is about your business’ overall presence on the Web – that’s where we get involved. Your web presence is everything online that has to do with your business: your website, your brand, your online advertisements and even social media. It’s pointless if your customers can’t find you online so you’ll want to start your Web marketing on the right foot with the best Web presence.

You might need Web development or Web design. You might only need a new Facebook page or you might need something much more advanced. Either way, we can help you get your Web marketing started on the right foot with the right Web presence.

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Just because you have a Web presence, there is no guarantee that you’ll be found in the search engines like Google, Yahoo! or Bing. For that, we need search engine optimization or SEO. SEO helps your Web presence appear higher in the search engines.

Search engine optimization is an organic way to increase traffic to your site by encouraging search engines to rank your site higher in their results for related searches.

Ranking high in the search engines will give you no guarantee that people will find you. You need to generate traffic through other means to truly provide your website the number of visitors that will help you achieve your business objectives. To optimize your site for making a sale, you’ll want Conversion Rate Optimization.

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Even when you have plenty of traffic on your website, there is no guarantee that people will buy from you, give you a lead or do what you want. Conversion rate optimization (CRO) allows your site to be optimized to get people to do more of what you want more often.

When  people come to your website, as with the brick and mortar store, there is no guarantee they’ll do what you want. Just like in a store, buying something online is called a conversion. This can be broadened to say that getting users to do anything you want them to do on your website is called a conversion. It could be selling something. It could be filling out a form to give you a lead. It could even be as simple as going to the next page. Getting better at getting them to do what you want them to do is called conversion rate optimization (CRO).

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